PROBE

Use this framework to examine your assumptions and tackle complex challenges with confidence.


P	Premise — What assumption or belief are we starting with?
R	Reason — Why do we believe that or think it matters?
O	Obstacles — What stands in the way?
B	Bias — What might skew our thinking or limit insight?
E	Explore — What else could be true or possible?

Example

#PREMISE
I think our onboarding process is turning users away.

#REASON
Most drop off after the second step in the flow.

#OBSTACLES
We haven't run user tests or surveyed those users.

#BIAS
I'm assuming friction is the issue — not interest or timing.

#EXPLORE
What might we uncover by running 5 interviews and tracking first sessions?